AUTOWEEK: HERE’S WHY STEVE JOBS GOT THE SAME NEW CAR EVERY SIX MONTHS
Steve Jobs was particular about his cars. It wasn’t about the scratches
And for decades, Jobs got a new car every six months. These weren’t different cars, either. For years, he replaced his black Porsche 911 with another black Porsche 911. He eventually moved to Mercedes-Benz SL55s. Always the same car, always the same color.
The rumor was that as soon as Jobs’ new car got a scratch, he replaced it. That he was a super-rich guy makes the explanation almost believable, but the real story is much simpler.
It was the license plates. Jobs hated license plates. California allowed for the first six months of car ownership, depending on a few things, you didn’t have to plate it. Jobs worked out a deal to lease a new car every 180 days or so and therefore never had to have a plate. Skipping the time spent at the DMV was probably incentive enough.
After 911s, Jobs switched to Mercedes SLKs.
Unfortunately, going forward, California residents will not be able to take advantage of the “Steve Jobs loophole” because the state is closing it. Dealers will now have to report the sale of the vehicle and the transfer of the temporary license plates, which will have to, by law, be destroyed and replaced with real plates (front and back in California).
Jobs isn’t with us anymore, but we’d bet dollars to donuts if he was, he’d still be able to find a way around this — maybe buy the DMV? He certainly could afford it. His company just crossed the $1 trillion valuation mark.